Are You Ready for Pack Expo Las Vegas?
“What happens here, only happens here” was the new slogan Las Vegas unveiled in January of 2020. At the time, the city had no idea how the coming year would unfold. COVID-19 brought with it travel restrictions, mandated closings, cancelled expositions and a floundering economy – especially for a city built on hospitality and entertainment.
One-and-a-half years later, with the remarkable development of multiple vaccines and their nationwide deployment, Las Vegas is on the rebound and open for business.
In April of this year, the governor of Nevada announced a goal for the state to reopen at 100% capacity by the beginning of June, paving the way for Pack Expo to once again open its exhibition doors, welcoming thousands of manufacturers and packaging professionals to the city of Las Vegas.
While virtual exhibitions may have their niche, when it comes to packaging and processing there is nothing quite like a traditional exhibition and the power of meeting face-to-face. A recent end user survey conducted by the PMMI (The Association for Packaging and Processing Technologies) found that 9-out-of-10 professionals within that space expressed that in-person trade shows are essential for networking and discovering what is new in the industry.
So…back to the introductory question: Are you ready for Pack Expo Las Vegas?
Whether you’re an exhibitor or simply planning to attend, readiness requires a plan. It was Benjamin Franklin that said, “By failing to prepare, you are preparing to fail.” This is an age old adage that holds true for both exhibitor and attendee – and believe me, I know from personal experience on both sides of the aisle.
While exhibitors have months to design their booth presentations and exhibition strategies, attendees tend to have a much more condensed planning window. Without proper consideration, many visitors will find themselves wandering the massive show without a defined purpose and leaving Las Vegas with nothing more than a short business vacation.
A simple, yet effective plan can go a long way toward making your exhibition attendance fruitful. Although not an exhaustive list, here are a few key items to include in your planning as an attendee:
- Determine your goals.
- Target specific companies and exhibitors to visit.
- Plan your show days and map out your course.
- Participate in worthwhile networking events (both during the show and after-hours)
- Take relevant notes that can be shared with colleagues once you return from the exhibition.
Make this Pack Expo your most productive ever. As Napoleon Hill said, “Plan your work and work your plan.”