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Brand, Marketing and ROI

Brand, Marketing and ROI

I was recently talking with a colleague of mine regarding brand and marketing. He is a brand expert so whenever I get a chance to glean his insights, I’m all…

Value in Marketing During Crisis

Value in Marketing During Crisis

Looking for ways to cut costs without having to furlough or lay-off employees has become a very high priority on many companies’ lists during the current pandemic. Unfortunately, I know far too many organizations…

Pack Expo Las Vegas Exhibitors: Getting your Best Return from the Show–Part II (Post-Show)

Pack Expo Las Vegas Exhibitors: Getting your Best Return from the Show–Part II (Post-Show)

So…Pack Expo Las Vegas is officially “in the books,” and it was a great exhibition. The attendance was higher than I originally anticipated and the number of exhibitors and wide…

Pack Expo Las Vegas Exhibitors: Getting your Best Return from the Show–Part I (Pre-Show)

Pack Expo Las Vegas Exhibitors: Getting your Best Return from the Show–Part I (Pre-Show)

As a brand enthusiast and marketing strategist, one of the most common challenges I get from potential clients has to do with return on investment. We all want to have…

Brand, Packaging, and Sustainability—Can We All Get Along?

Brand, Packaging, and Sustainability—Can We All Get Along?

There is no doubt that sustainability is an important topic within the packaging industry. Take a few minutes to read Jennifer Leonardson’s article republished in PMMI Media Group’s Packaging World, originally published…

Are You Ready for Pack Expo Las Vegas?

Are You Ready for Pack Expo Las Vegas?

“What happens here, only happens here” was the new slogan Las Vegas unveiled in January of 2020. At the time, the city had no idea how the coming year would…